Mearns FM primarily serves South Aberdeenshire on 105 to 107 FM - but our programmes are heard across the North East on digital radio from Elgin in the north, Huntly in the west and Stonehaven & Laurencekirk in the south with our digital coverage matching that of our local competitors which includes Aberdeen City and Aberdeenshire. Since 2009 the service has proved to be very popular with both the private and business sectors and has a loyal listener base.
Mearns FM provides a fast, efficient, cost effective service with various advertising packages to suit every budget with a friendly personal approach to your promotional needs.
Advertising with Mearns FM is easy – Just fill out the form below. Radio has been proven to pay back £7.70 for every pound spent on advertising! Our services include short-term targeted airtime, long-term brand awareness, sponsorship of our shows and features, recruitment campaigns, competitions, vouchers, promotions, online advertising, and events.
Mearns FM is a not-for-profit organisation run entirely by volunteers. We provide people with the opportunity to broadcast on Mearns FM, their own platform to showcase their talents and talk about whatever they’re passionate about (we broadcast many different shows on topics as varied as local music, community arts, Indie, Pop or the local voluntary sector).
We are a community radio station, that fills the gap between national and commercial stations, in giving a voice to residents in Stonehaven, Inverbervie, Laurencekirk, and surrounding towns and villages within the Mearns. The station also launched on DAB covering the North East of Scotland opening up opportunities for anyone to broadcast with us.
We believe we can build the confidence and communication skills of people involved in our project. We believe that presenting raises their self-esteem and encourages them to take an active interest in their local community.
We are governed by an OFCOM Charter which regulates our output and ensures we serve our community.
Advertising with Mearns FM will help us to maintain this vital community service while giving your business access to many more potential local customers in the Mearns, parts of Angus on FM, and across North East Scotland from Laurencekirk in the South to Fraserburgh in the North on DAB digital radio.
RADIO ADVERTISING IS EFFICIENT
For every £1 spent on radio advertising, you get twice as much audience as any other advertising medium.
RADIO ADVERTISING IS TRUSTED
87% of people say that they trust radio making it the UK's most trusted medium
RADIO ADVERTISING IS ALWAYS ON
Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads
RADIO ADVERTISING IS RELEVANT
Adverts on the radio talk to the right people at the right time & place with targeted messages
RADIO ADVERTISING IS TARGETED
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience
RADIO ADVERTISING DRIVES RESPONSE
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.
Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.
Radio sells with intimacy.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
Radio escapes advertising’s clutter.
Today’s newspapers average 2/3 advertising to 1/3 editorial content. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to adverts. Radio is the uncluttered medium.
Reach is nice, but frequency sells.
Newspaper and TV are reaching media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. On Mearns FM your advertwill be played at least 5 times a day – giving you affordable reach and unbeatable frequency.
You’re always on the front page with the radio.
With radio advertising, you are front and centre in the listener’s attention span when your advert is on the air. You’re never buried on page 42. On Mearns FM you will never be surrounded by your competitor’s ads. With radio, you are always on the front page.
This is a Win / Win!
You’ll be making a vital contribution to a true community project – as well as reaching a new audience of potential customers for your business.
Interested in Advertising on Mearns FM?
If you’d like to explore this further please call us on 01569 766406 choose option 2 or email us on firstname.lastname@example.org. We will work with you to produce either a FREE professional standard radio advert using our talented team of volunteer technicians and voice-over artists or use another production company for a small charge - we then agree an on-air schedule.
We are also happy to use an advert you may already have as long as it complies with Ofcom regulations.
Sponsorship of shows / Traffic & Travel / Weather is also available at very reasonable costs and we now also offer weekend/overnight and daytime sponsorship of the entire station! Get in touch for prices.
Coverage area on FM – July 2020
New DAB Coverage area from 27th July 2020 – Block 11C or re-scan your DAB Radio.