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Blue October

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Advertising with Mearns FM is easy – Just fill out the form below. Radio has been proven to pay back £7.70 for every pound spent in advertising! Now covering Aberdeen City & The entire North East of Scotland on DAB. Our services include short term targeted airtime, long term brand awareness, sponsorship of our shows and features, recruitment campaigns, competitions, vouchers, promotions, online advertising and events.

Mearns FM is a not for profit organisation run entirely by volunteers. We provide people with the opportunity to broadcast on Mearns FM, their own platform to showcase their talents and talk about whatever they’re passionate about (we broadcast many different shows on topics as varied as local music, community arts, Indie, Pop or the local voluntary sector).

We are a community radio station, that fills the gap between national and commercial stations, in giving a voice to residents in Stonehaven, Inverbervie, Laurencekirk and surrounding towns and villages within the mearns. The station also launched on DAB covering the North East of Scotland opening up opportunities for anyone to broadcast with us.

​We believe we can build the confidence and communication skills of people involved in our project. We believe that presenting raises their self-esteem and encourages them to take an active interest in their local community.

​We also provide a platform and outlet for local charities and voluntary organisations such as The Round TableFriends of the open air pool, and The Kincardineshire Development Partnership and many more.

​We are governed by an OFCOM Charter which regulates our output and ensures we serve our community.

Advertising with Mearns FM will help us to maintain this vital community service while giving your business access to many more potential local customers in the Mearns, parts of Angus on FM, and across North East Scotland from Laurencekirk in the South to Fraserburgh in the North on DAB digital radio.

Why Radio?

RADIO ADVERTISING IS EFFICIENT

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

RADIO ADVERTISING IS TRUSTED

87% of people say that they trust radio making it the uk’s most trusted medium

RADIO ADVERTISING IS ALWAYS ON

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

RADIO ADVERTISING IS RELEVANT

Adverts on the radio talk to the right people at the right time & place with targeted messages

RADIO ADVERTISING IS TARGETED

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

RADIO ADVERTISING DRIVES RESPONSE

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Radio sells everywhere.

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

Radio sells with intimacy.

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

Radio escapes advertising’s clutter.

Today’s newspapers average 2/3 advertising to 1/3 editorial content. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to adverts. Radio is the uncluttered medium.

Reach is nice, but frequency sells.

Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. On Mearns FM your ad will be played at least 5 times a day – giving you affordable reach and unbeatable frequency.

You’re always on the front page with radio.

With radio advertising, you are front and centre in the listener’s attention span when your advert is on the air. You’re never buried on page 42. On Mearns FM you will never be surrounded by your competitor’s ads. With radio, you are always on the front page.

This is a Win / Win!

You’ll be making a vital contribution to a true community project – as well as reaching a new audience of potential customers for your business.

​Interested in Advertising on Mearns FM?

​If you’d like to explore this further please call us on 01569 766406 choose option 2 or email us.  We will work with you to produce a FREE professional standard radio advert using our talented team of volunteer technicians and voice-over artists and then agree an on-air schedule. (A fee may apply for other production by an external company)

​We are also happy to use an advert you may already have as long as it complies with ofcom regulations.

​Sponsorship

​Sponsorship of shows / Traffic & Travel / Weather also available at very reasonable costs and we now also offer weekend / overnight and daytime sponsorship of the entire station! Get in touch for prices.

Coverage area on FM – July 2020

 

New DAB Coverage area from 27th July 2020 – Block 11C or re-scan your DAB Radio.

 

 

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